Step 1
Strategy
We clarify the priority mark, current or planned use, likely filing basis, and recommended next step.
Tonia Fisher IP Law PLLC · U.S. Federal Trademark Services
Protect the name behind the work you are building.
Trademark registration is not only about submitting a form. It begins with understanding what you want to protect, how the mark is being used, who should own it, and which filing path fits your business.
Tonia Fisher IP Law PLLC provides thoughtful, attorney-led trademark strategy, search, and registration services for small businesses, creators, product brands, service providers, and independent professionals.
Clear guidance from the beginning
A trademark process designed to help you make informed decisions.
The process is divided into clear stages so you can understand what is being reviewed, what each service includes, and when each fee is due.
Your project may involve a business name, product, program, logo, slogan, creative property, professional method, or another brand asset. You do not need to know your filing basis or trademark class before you begin.
Begin here
Initial Trademark Strategy Consultation
A focused 30-minute virtual consultation supported by information you provide in advance.
We will discuss one primary proposed mark and may briefly address one closely related version, such as its corresponding logo. Together, we will identify the priority mark, discuss the likely filing path, and determine the most appropriate next step.
Your completed questionnaire must be submitted at least 24 hours before the consultation so the meeting can focus on your questions and strategy.
Consultation fee
$149 Paid when booked
Included in the consultation
- Advance review of your completed questionnaire
- A 30-minute virtual consultation with Tonia M. Fisher, Esq.
- Discussion of one priority proposed mark
- Preliminary filing-path and class considerations
- Discussion of recommended search options
- A personalized Trademark Action Plan
The Trademark Action Plan is generally delivered within two business days and focuses on the priority mark selected during the consultation.
Your path from strategy to filing
Each stage has a clear purpose.
Step 2
Search
The firm conducts the agreed search and provides written findings, risk considerations, and a recommendation.
Step 3
Application
When you decide to proceed, the application is prepared for your review and authorization.
Step 4
Monitoring
After filing, the firm monitors the application and provides material updates through registration.
Trademark search services
Choose the search scope that fits the mark and the decision ahead.
Search services are separate from application preparation. The recommended search will depend on the mark, design, goods or services, and level of risk that should be evaluated before filing.
Preliminary Federal Knock-Out Search
$549 Starting professional fee
A focused USPTO search for one exact standard-character word mark, including attorney analysis and a written Preliminary Trademark Search and Risk Memorandum.
Design-Mark Knock-Out Search
$749 Starting professional fee
For a logo or design mark. Final pricing is confirmed after review of the visual elements and search complexity.
Comprehensive Clearance Search
$1,800 Starting professional fee
May be recommended when broader investigation is appropriate because of the mark, the preliminary findings, or the commercial significance of the project.
Written search deliverable: The Preliminary Trademark Search and Risk Memorandum explains the search scope, relevant findings, important limitations, risk considerations, and the recommended next step.
One round of brief written clarification questions submitted within five business days is included.
Application preparation and filing
Application pricing is based on the mark and the number of classes.
The base fee covers one application for one mark in one international trademark class.
Primary mark
Primary Trademark Application
$1,500 One mark · One class
- Application strategy following the completed search
- Filing-basis and specimen review
- Preparation and client review of the application
- Electronic filing after government fees are received
- Routine monitoring and material updates
- Procedural and non-substantive Office Action responses
- Monitoring through publication and registration
Each additional class: $850
Closely related mark
Associated Trademark Application
$1,250 One mark · One class · Eligibility confirmed by the firm
Associated pricing may apply to a closely related mark handled under the same engagement, with the same owner and the same or substantially similar goods or services.
Examples may include a word mark and its corresponding logo or a closely related sub-brand.
Each additional class: $850
Professional fees
Plan for each stage of the trademark process.
The amounts below show the firm's current professional fees for common trademark services. Government fees are separate and are confirmed before filing.
About the prices below: Except where a fee is specifically identified as a flat fee or per-class fee, the amounts shown are starting professional fees, not guaranteed quotes. Your Trademark Action Plan and/or engagement documents will confirm the professional fee for your specific matter before that work begins.
| Service | Professional fee Starting price unless noted |
|---|---|
| Initial Trademark Strategy Consultation | $149 flat fee |
| Standard-Character Knock-Out Search, one exact word mark | Starting at $549 |
| Design-Mark Knock-Out Search, one design mark | Starting at $749 |
| Comprehensive Clearance Search | Starting at $1,800 |
| Primary Trademark Application, one mark / first class | Starting at $1,500 |
| Associated Trademark Application, one eligible related mark / first class | Starting at $1,250 |
| Each additional class in a Primary or Associated Application | $850 per additional class |
| Standard-Character Search Refresh | Starting at $349 |
| Design-Mark Search Refresh | Starting at $499 |
| Statement of Use / Amendment to Allege Use, first class | $550 first class |
| Each additional Statement of Use class | $100 per additional class |
| Extension Request, first class | $525 first class |
| Each additional Extension class | $100 per additional class |
| Substantive Office Action Response | Starting at $1,500 |
Starting fees may increase based on search scope, design complexity, number of applications, filing basis, goods or services, and other matter-specific considerations. USPTO and other third-party fees, when applicable, are separate.
Interactive planning estimator
Build a preliminary estimate for your project.
Use the estimator to explore how the number of marks, number of classes, type of mark, and filing basis may affect the overall starting investment.
Planning tool only. Your final scope and fees are confirmed after the firm reviews the mark, owner, goods or services, filing basis, and search needs.
Optional planning item
Common project examples
See how different trademark projects may be structured.
One word mark · One class
Consultation: $149
Preliminary search: $549
Primary application: $1,500
Current base USPTO fee: $350
Illustrative total: $2,548
One word mark · Two classes
Consultation: $149
Preliminary search: $549
Application and one additional class: $2,350
Current base USPTO fees: $700
Illustrative total: $3,748
Word mark + corresponding logo
Consultation: $149
Word-mark search: $549
Design search: starting at $749
Primary and associated applications: starting at $2,750
Current base USPTO fees: $700
Illustrative starting total: $4,897
How fees are handled
Professional and government fees are paid at different points.
The professional application fee is paid before application preparation begins. Once the application is ready for filing, the exact USPTO fees are confirmed and invoiced separately.
The application is filed after you approve it and the required government fees have been received.
Most applications are prepared for review within five to seven business days after:
- The professional fee is received
- All required information is provided
- Any needed specimens or supporting materials are submitted
- Outstanding filing questions are resolved
Possible later services
Some applications require additional filings or responses.
These services apply only when needed.
Substantive Office Action Response
$1,500 Starting professional fee
For refusals or objections requiring separate legal analysis and argument.
Statement of Use
$550 First class · $100 each additional class
For Intent-to-Use applications once qualifying use begins. USPTO fees are separate.
Extension Request
$525 First class · $100 each additional class
For Intent-to-Use applications that need additional time before use begins. USPTO fees are separate.
Frequently asked questions
Helpful information before you begin.
Do I need to know my trademark class before booking?
No. Please be ready to describe what you currently sell or offer, what you plan to offer, and how the mark is connected to those goods or services.
Does the consultation include a trademark search?
The consultation helps determine the appropriate search and filing path. The search is a separate legal service that begins after a written engagement agreement and payment are received.
Can we discuss more than one trademark?
The consultation focuses on one primary proposed mark and may include limited discussion of one closely related version, such as the corresponding logo. The Trademark Action Plan focuses on one priority mark.
What if I want to protect both a name and logo?
A word mark and a logo are separate marks and generally require separate searches and applications. A related logo may qualify for Associated Application pricing when the eligibility requirements are met.
How current are search results?
Search results are considered current for 30 days. If filing is delayed, a refresh search may be required. Standard-character refreshes start at $349 and design-mark refreshes start at $499.
Is registration guaranteed?
No particular result can be guaranteed. The USPTO examines each application, and third-party rights or other issues may affect the outcome.
Ready to begin?
Start with a focused conversation about the mark that matters most right now.
The Initial Trademark Strategy Consultation will help you understand the recommended next step and the likely investment before you decide whether to move forward.